If the audience is satisfied it whistles, claps and hoots – which is termed as paisa vasool in commercial terms. Whatever may be the background or the theme of the set decoration, the purpose is always same and it is pure entertainment of the audience. Such dancing girls have over the period got a title which is called item girl as they sing and dance on a song which is called item song in the Indian movies. Along with the music and the suggesting lyrics (sometimes double meaning too) are the latkas and jhatkas (swinging of the hips and other such dance movements) of the girl who is scantily dressed. The beats of the music of the movie song are foot tapping and infectiously energising – as if pushing the viewers to get up and come on the dance floor. Over the decades, the makers of commercial Indian movies have perhaps accepted that one of the secrets of success is the Hindi movie song where a girl dances on a song in a way which is seducing, scintillating, dazzling, entertaining and much more.
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